Ford Fathom: Everything We Know About Ford's $28,350 EV Pickup

Ford just pulled the wraps off the name and price of its long-rumored affordable electric truck — and it's a big one. Meet the Ford Fathom, a midsize EV pickup that'll start at $28,350. Here's everything that's been announced so far, and what a cheap, high-volume Ford EV could mean for the off-road world down the line.

What is the Ford Fathom?

The Fathom is Ford's new entry-level electric pickup, and it's the first vehicle built on the company's new Universal EV Platform — an architecture designed from the ground up to underpin a whole family of lower-cost electric vehicles, from pickups to SUVs to commercial rigs. Ford is framing it as its "Model T moment": a total rethink of how an affordable vehicle gets built.

It's set to go on sale in early 2027, built at Ford's Louisville Assembly Plant in Kentucky using a new "assembly tree" manufacturing process that Ford says slashes part counts and factory steps to keep costs down. To hit the price, it runs a lower-cost lithium iron phosphate (LFP) battery.

How much does it cost?

Pricing starts at $28,350 for the standard-range model — or about $29,945 once you factor in the $1,595 destination fee. That lands it among the cheapest EVs on sale in the U.S. and squarely in the heart of the affordable-EV market, for a fraction of what an F-150 Lightning stickers for.

"Not really a pickup"

Here's the part that makes it genuinely interesting — and a little unusual. Ford's own leadership has been clear that the Fathom isn't a conventional truck. It's been described as a "new silhouette": rear-wheel drive, tuned to be actually fun to drive, with more passenger room than a Toyota RAV4 — and that's before you count the bed and the front trunk (frunk). So picture the utility of a pickup wrapped in a shape that leans more crossover-meets-sport than traditional body-on-frame hauler.

What about the tech?

For a budget EV, the feature list is stacked. Every Fathom is set to include:

BlueCruise hands-free highway driving
Bidirectional charging — run your gear, tools, or even your house off the truck
A large high-resolution touchscreen with over-the-air software updates
Wireless Apple CarPlay and Android Auto, plus a digital key
The first-ever factory Apple Maps integration, with EV routing and battery preconditioning built in

What the Fathom means for off-road lighting

Let's be straight about where this sits today: the Fathom is still roughly 18 months out, and Ford hasn't shown the production front end. That "new silhouette" is exactly where a light bar, ditch lights, or a fog kit would normally live — so there's nothing to build vehicle-specific fitment against yet, and we're not going to pretend otherwise.

But a sub-$30,000 Ford EV pickup is the kind of vehicle that sells in serious volume, and volume is what turns a new platform into a real aftermarket. That makes the Fathom a genuine watch-list truck. We got early on vehicles like the Bronco Raptor by being first to test-fit them the moment they hit the road — and we'll be doing exactly the same with the Fathom when it arrives.

Already in a Ford truck? We light those up now

Driving a Ford today — or eyeing an F-150 while you wait for the Fathom? We already build bolt-on, no-drill kits for it. Our Ford F-150 LED light kits — light bars, ditch lights, and pods — bolt on to light up everything the factory beams miss, whether that's a 40in bumper light bar, a set of ditch lights, or the Tremor-specific bar. No waiting until 2027 required.

FAQ: Ford Fathom

When does the Ford Fathom come out?
Ford says it goes on sale in early 2027, as the first vehicle built on its new Universal EV Platform.

How much is the Ford Fathom?
It starts at $28,350, or about $29,945 once you include the $1,595 destination fee — one of the most affordable EVs in the U.S.

Is it a real pickup?
It has a bed and a frunk, but Ford describes it as a "new silhouette" — rear-wheel drive, fun to drive, and roomier than a RAV4 — rather than a traditional body-on-frame truck.

Will M&R make a light kit for the Fathom?
It's too early to say — the production design isn't public yet. As with every new platform, we'll evaluate fitment once the truck is actually out. In the meantime, we light up plenty of other Ford trucks, including the F-150 (below).