Jeep just reached back nearly 40 years and pulled out one of its most beloved names. The 2027 Wrangler Laredo is officially here — a heritage-styled special edition that takes a crowd-favorite Easter Jeep Safari concept and, almost unchanged, puts it on the road. Tan soft-top, bronze accents, 35-inch tires, and a name that hasn't been on a Wrangler in decades.

Orders open later this month. Here's what the Laredo is, why Jeep fans are excited, and — since that's what we do — why we're itching to get one into our shop and start building lighting for it.

The Laredo name is back after 40 years

If the name rings a bell, you've been around Jeeps a while. The Laredo badge first appeared in the early 1980s during the final chapter of the CJ era, then carried over as a defining trim when the Wrangler replaced the CJ in 1987. It marked the moment Jeep started evolving from pure utilitarian workhorse into lifestyle icon — legendary 4x4 capability dressed up with richer materials and more style. Bringing it back is a deliberate nod to that history.

The 2027 Laredo is the ninth installment in Jeep's "Twelve 4 Twelve" program — a series launching twelve special-edition Wranglers over twelve months. It debuted as a concept at this year's Easter Jeep Safari, got a huge reaction from the Jeep community, and — unusually — made it to production looking almost identical to that concept. Named after the border city of Laredo, Texas, it leans hard into an American Southwest aesthetic.

Southwestern style, inside and out

This is a looks-and-materials edition, and the details are genuinely nice. On the outside:

The return of the tan canvas soft-top — something the Wrangler hasn't offered in over four years, and a big deal for longtime fans. A Sky One-Touch power top is available on the four-door, and a black removable hardtop is optional on both body styles.

Bronze accents throughout — bronze beadlock-capable wheels, bronze tow hooks, and "Gobi"-colored accents that play off the tan top. Bold retro Laredo graphics down the sides and a heritage "4WD" callout on the rear.

Inside, it's one of the richest cabins ever offered on a Wrangler: Bison Brown Nappa leather seats with Mayan Gold stitching, plus exclusive Laredo badging tied to its Texas namesake. The interior is based on the well-equipped Sahara, so you get the comfort and tech to match the style.

Real hardware: the Xtreme 35 Package is standard

Here's the part that matters to anyone who actually goes off-road — this isn't just a sticker package. The Laredo is built on the Wrangler Willys foundation with the Xtreme 35 Package standard, which brings genuine trail hardware:

• 35-inch BFGoodrich KO2 all-terrain tires
• A 1-inch factory lift for extra ground clearance
• Bronze beadlock-capable 17-inch wheels
• The Wrangler's proven Trail Rated hardware underneath

Factory 35s on a Wrangler with a lift, straight off the lot, is a strong starting point — and it's the detail that makes the Laredo more than a fashion statement. It's available in both two-door and four-door body styles.

Price and availability

The Laredo upgrade adds $1,995 over a Wrangler Willys equipped with the Xtreme 35 Package. Based on current configurator pricing, that works out to roughly $53,240 for the two-door and $55,620 for the four-door, including destination. Orders open later in July 2026.

For a limited heritage edition with real off-road hardware and one of the nicest interiors in the lineup, that's a fairly modest premium — and Twelve 4 Twelve editions are, by nature, limited-run, so this one won't be around forever.

Why we can't wait to build lighting for the Laredo

Now for our angle. If there's one vehicle on earth that was born to wear auxiliary lighting, it's the Wrangler. That flat, vertical windshield and the classic round-headlight front end give you an almost perfect canvas — a windshield-mount light bar or A-pillar pods look absolutely at home, and a bumper-mounted bar tucks in cleanly below the grille. No other vehicle wears a light bar as naturally.

And the Laredo specifically makes the case. Jeep gave it 35s, a lift, and Trail Rated capability — this is a Wrangler meant to actually leave the pavement. But like every factory 4x4, it rolls off the lot with headlights built for lit highways. The moment you're on a dark desert two-track — fitting, given the Laredo's Southwest theme — or picking your way down a trail at night, factory light runs out fast.

Full transparency: we don't have a Laredo-specific light kit yet. The truck is brand new, and orders have only just opened — so nobody does. But we're genuinely excited to get one into the shop and start prototyping. When a new platform like this drops, our process is hands-on: we get the actual vehicle, test-fit brackets, dial in the mounting, and make sure everything bolts on clean before we ever put a kit up for sale. The Laredo is high on our list.

The image below is our vision for it — a mockup of how we picture a front bumper LED light bar sitting on the Laredo. It's not a product photo; it's where we're headed.

Our concept of a front bumper LED light bar on the 2027 Wrangler Laredo — a rendering of what we envision, not a currently available kit.

In the meantime, if you're running an existing Wrangler or Gladiator, we've already got you covered. Our Jeep Wrangler & Gladiator LED light kits cover light bars and ditch lights for current models with bolt-on fitment — no cutting or drilling. And if you're planning to order a Laredo, follow along — we'll share updates as we develop fitment for it. Want to be first to know when a Laredo kit is ready? Reach out and let us know.

FAQ: 2027 Jeep Wrangler Laredo

What is the 2027 Jeep Wrangler Laredo?
It's a heritage-inspired special edition reviving the Laredo nameplate from the 1980s. It's the ninth model in Jeep's Twelve 4 Twelve series, built on the Wrangler Willys with the Xtreme 35 Package standard, and features Southwestern styling, a tan soft-top, bronze accents, and Bison Brown Nappa leather.

How much does the Wrangler Laredo cost?
The Laredo package adds $1,995 over a Wrangler Willys with the Xtreme 35 Package. That works out to roughly $53,240 for the two-door and $55,620 for the four-door, including destination.

When can you order the 2027 Wrangler Laredo?
Orders open later in July 2026.

What tires and off-road hardware does the Laredo have?
It comes standard with the Xtreme 35 Package: 35-inch BFGoodrich KO2 all-terrain tires, a 1-inch factory lift, and bronze beadlock-capable 17-inch wheels, on the Trail Rated Wrangler Willys foundation.

Is the Wrangler Laredo available as a two-door and four-door?
Yes. Both body styles are offered. The four-door adds an available Sky One-Touch power top, and a black removable hardtop is optional on both.

An icon returns — and we're getting ready

The Wrangler Laredo is a genuinely cool piece of Jeep history brought back to life — real hardware, real heritage, and a look that stands apart from every other Wrangler on the trail. We can't wait to get one in the shop and build the lighting it deserves. Ordering a Laredo, or building out your current Wrangler? Tell us on socials — and follow along as we develop fitment for Jeep's newest icon.